A set of bright gnashers seems like a fair investment to celebrities, soon-to-be brides or just about anyone with money to spare. Even Duchess of Cambridge Kate Middleton had her teeth whitened before the big day.
According to the Oral Health Foundation, about half the population are unhappy with their teeth, 68% of which have identified ‘discoloured teeth’ as the reason. This clearly shows where most people’s priorities lie in terms of dental appearance: colour.
It is no wonder why a variety of teeth whitening products have hit the shelves. Although professional whitening remains your safest and best option, an increasingly popular way to whiten teeth is exchanging the regular toothpaste for its whitening counterpart.
The cosmetic dentist from Blue Sky Dentistry shares an important tip: ‘Unless your dentist has provided them, avoid whitening toothpastes and DIY kits.’ Given their budget-friendly price, these products are useless at best, and deceiving at worst.
On effectiveness: all talk and no walk
A 2013 research by the Daily Mail reveals that even the top six leading toothpaste whitening brands cannot improve the tooth colour. About 43% of their testers even claimed that the toothpaste did not only fail to whiten but also failed to prevent new stains from forming. These brands include Oral-B, Arm & Hammer, BlanX, Beverly Hills Formula, Rembrandt and SwissDent.
Some of these claim to ‘remove stains’ and ‘visibly whiten teeth in one minute’, but none of them lived up to the expectations.
In 2012, Arm & Hammer were told by the Advertising Standards Authority (ASA) to withdraw a whitening campaign after making exaggerated claims about their products. Oral B’s advert also met much criticism when viewers alleged that the model’s bright smile was digitally manipulated or aided by professional whitening.
If you are spending on brighter teeth, make sure it is not money down the drain. Whitening on a dentist’s chair may be more expensive, but the effective and safer results are certainly worth the cost. Remember, an investment in your teeth is ultimately an investment in your health.